![]() There’s more to brands getting involved on Reddit than advertising. Tips for brands thinking about creating campaigns on Reddit While brands have been able to advertise on Reddit for some time, the site has recently started to refine its services for brands by working closely with them and letting them know about the latest Reddit trends so they can connect effectively with the community. Users do their research before buying (on average they do four times more research sessions than average), and make purchasing decisions nine times faster. Reddit still occasionally makes headlines for hosting subreddits that should be banned, but it has been trying to crack down on abusive content in recent years.ĭespite its unsavory underbelly, most of Reddit’s communities are genuine passion projects filled with people who are extremely knowledgeable and care deeply about their subject – often helping each other out using their expert knowledge.Īccording to Reddit, its users are more informed purchasers than the average person. Theoretically, if you enjoy someone’s post, or agree with it, or find it informative or helpful, you upvote it if you don’t, you downvote it. The ultimate accolade for a Reddit post is to make the site’s front page – this is where upvotes and downvotes come into play. They keep the discussions within the subreddit’s guidelines, can delete posts and even ban people from the community. While Reddit has overall community guidelines and rules, each subreddit is run by moderators (usually from that subreddit’s community of users, for example the people who set the subreddit up). Reddit hosts a wide variety of topic discussions, and the people who subscribe to a subreddit are often very passionate about or interested in the subject it covers. For example, r/games has 2.9 million subscribers, while subreddits for games themselves may have a smaller audience (such as r/BaldursGate3, which has 77.2k subscribers). Think of it like a forum covering a certain topic – each can have a community of users that are vast or small in size. It is most popular with users aged 24 to 29 ( one in four US adults in this age range use Reddit). At the moment, it has more than 100,000 subreddits and 52 million daily active users. Can Reddit give your campaigns that extra boost to connect with your community? What is Reddit? With so many platforms entering the game, the key is to not only know what they’re about and how they work, but really question whether they’re right for your brand. ![]() As a result, more and more brands are starting to consider Reddit as part of their social media strategy. It is now actively expanding its advertising revenue, and pushing for aggressive sales growth across the world. While Reddit has long courted contention, in recent years it has done more to attract brands to its pages (such as a partnership with the NFL). Reddit has made the news recently as it is yet again generating controversy, claiming it is “a place for open discussion and authentic discussion and debate” and resisting attempts to clean up vaccine misinformation.
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